Digital Signage – or how to advertise properly in 2020!

The term Digital Signage describes the use of digital (possibly interactive) media content for advertising – and information systems such as electronic posters, electronic traffic signs, advertising in shops, digital door signage or large-scale projections for indoor and outdoor use.

At Arenco, We take the full responsibility to take your business into the latest fashion of digitalized advertisement screens. Have a quick look about digital signage and how it can be helpful for you and your business.
ARENCO offers wide range of the following advertising led Screens with pixel between P1.5 and P2.0

Digital signage is increasingly used in public places. Advertisements and information are displayed there using electronic tickers and digital posters. The electronic display of arrival and departure times, delays, etc. has long been common at train stations and airports. In subways, advertising can be displayed according to the target group according to the time.

Digital signage is also being used more and more in hotels, wholesale markets, and shops (in-store TV). In the corporate sector, it is increasingly used for self-marketing (for example by means of company television for employees) or for production information in workshops.

Retail offers the greatest potential for digital signage. There replace digital displays and interactive kiosk systems static billboards and neon signs. For branches, in particular, the use of digital signage over the Internet is a way of changing campaigns at the push of a button and adapting them to local conditions.
Often interactive touch terminals and kiosk systems used to the online shop in the stationary integrate trade. Interfaces to inventory management allow dynamically generated campaigns.

The digital transformation has long reached the commerce and digital signage is an essential component of this. In general, the primary interest of retailers in digital signage is to influence the customer’s attention and thus their buying behavior. With the help of digital communication, especially at the POI and POS, this should create added value for the retail company and the customer.

In the Tourism Sector, hotels and hospitality industry, digital signage is playing an increasingly important role by giving the target group easy access to current (travel) information. Be it via information terminals at the point of interest (e.g. tourist information) or in the city center using interactive outdoor terminals. Visitors or guests of the respective destination have the opportunity to receive all relevant information about certain service providers, events or historical backgrounds free of charge and comfortably. Conversely, this information transfer increases the service quality of the destination, since the service can be offered 24/7.
Other examples of digital signage in the tourism industry:

• Digital signage in hotel lobbies and entrance areas to (personalized) greet all guests or visitors via the respective location or facility
• electronic menus in restaurants or pubs for more modern external communication (including through the integration of media content such as videos or images)
• Increase in service quality through multilingual information transfer
• Interactive (barrier-free) information terminals in museums, zoos or other tourist facilities

A classic application for digital signage is a television in clinics. The content is transferred from the editor directly to the television in the patient room via the in-house intranet. The content includes meal plans, webcam images, dates and events, company films and the like. It is also possible to record a live event, with a camera team transmitting images and sound to the patient room during the event.

Extensive digital signage systems are being used in more and more shopping centers. Such retail centers, as well as department stores, are the predestined example for the use of digital signage. Starting with the customer guidance (“What can I find where?”) To the presentation of new products.

The time on the escalator, in the elevator or on the way to the desired department is shortened with videos – combined with advertising. Areas of application of digital signage in the center area are, for example, digital displays to be used as notice boards, advertising spots for retailers or their suppliers to be shown, events to be announced or the center’s advertising to be placed.

If you have an interest in digital signage for your business, we can provide you with different sizes of indoor and outdoor advertising flat screens with pixel pitches 1.5 and 2.0.